“Be the pink sheep”: Scape Living
“Scape provided us with their six identity pillars: ‘clean, but not cold’, ‘proudly pop’, ‘singular, not eclectic’, ‘be the pink sheep’ and ‘surprisingly daring’. We used these pillars as a driver for our design decisions throughout the space.” – Cara Gabriel, Foolscap Studio.
Scape Student Accommodation opened its new building on Melbourne’s Swanston Street in March 2018.
At the beginning of the design process in 2016, the company was in the process of solidifying its brand identity, and so for design studio Foolscap, capturing the brand within the design was critical.
“Scape provided us with its six identity pillars: ‘clean, but not cold’, ‘proudly pop’, ‘singular, not eclectic’, ‘be the pink sheep’ and ‘surprisingly daring’,” says Cara Gabriel of Foolscap. “We used these pillars as a driver for our design decisions throughout the space, while also overlaying our own concepts around colour use.”
It was important to Scape that the common and social areas of the building were warm and inviting. To address this, Foolscap utilised colour as a way to encourage certain emotion within each area. This can be seen in the study, where green hues dominate, a colour that creates a calm energy – perfect for concentrating on work.
With such consideration and use of colour, appropriate lighting solutions were imperative. In addition, many of the areas were also to be used flexibly – from lounges during the day to function spaces at night – so the lighting needed to be adaptable too.
Adjustable lights were fitted, which not only provide general lighting while amplifying the colour of each space, but also can be dimmed for evening functions.
Feature pendants were used to reinforce Scape’s brand identity, with the same fittings being used that are featured in the UK properties.
Meanwhile, in the kitchen is a custom lighting raft, created by Light Project. The raft is powdercoated orange and contains uplighting as well as orange powdercoated spotlights, which pair perfectly with the room’s orange motif.
Gabriel’s favourite element of the design, however, is the bleacher, a stair that connects the reception to the upper ground level. “We were inspired by Scape’s desire to introduce its guests to Melbourne and to invite Melbourne into Scape, so we created this area,” she says. “It marries the entry foyer to the street through outdoor seating which extends from the indoor bleacher, connecting outdoor to in and Scape guests to the city.”
Photographer: Penny Lane